CLARITY 
     Effective writing contains sentences and phrases that are clear 
     and understandable to the particular audience.

 SPECIFICITY
     Effective writers support their ideas with specific details and 
     examples, avoiding sentences or ideas that are vague or 
     lack detail.

 CONCISION
     Effective writing contains only the necessary words and 
     phrases needed to convey the message. 

 ORGANIZATION
     Successful writers construct paragraphs or ideas that 
     follow one another in a logical order.

 VARIETY
     Effective writing contains varied sentences that lack 
     repetition and monotony.

 TONE
     Successful writing contains professional and sophisticated 
     language, that is, language that has a professional tone.

 ACCURACY/CORRECTNESS
     Effective writers avoid misspellings, grammatical problems, 
     or other inaccuracies.