Effective writing contains sentences and phrases that are clear
and understandable to the particular audience.
Effective writers support their ideas with specific details and
examples, avoiding sentences or ideas that are vague or
Effective writing contains only the necessary words and
phrases needed to convey the message.
Successful writers construct paragraphs or ideas that
follow one another in a logical order.
Effective writing contains varied sentences that lack
repetition and monotony.
Successful writing contains professional and sophisticated
language, that is, language that has a professional tone.
Effective writers avoid misspellings, grammatical problems,
or other inaccuracies.