Effective writing contains sentences and phrases that are clear 
     and understandable to the particular audience.

     Effective writers support their ideas with specific details and 
     examples, avoiding sentences or ideas that are vague or 
     lack detail.

     Effective writing contains only the necessary words and 
     phrases needed to convey the message. 

     Successful writers construct paragraphs or ideas that 
     follow one another in a logical order.

     Effective writing contains varied sentences that lack 
     repetition and monotony.

     Successful writing contains professional and sophisticated 
     language, that is, language that has a professional tone.

     Effective writers avoid misspellings, grammatical problems, 
     or other inaccuracies.